Brand: Swissôtel Poiana Brașov

Project: Brand Localization & Communication Strategy

Services: Brand Strategy, Communication, Design & PR

Positioning: Swissôtel Poiana Brașov stands as a premium alpine retreat where Swiss precision meets Transylvanian soul. As the very first Swissôtel in Romania, the hotel redefines international hospitality through the lens of local heritage—merging refined Swiss values with the rich textures of regional architecture and culture.

Context: Nestled in the heart of Poiana Brașov, Romania’s most iconic mountain resort, Swissôtel Poiana Brașov brings the timeless elegance of Swiss hospitality to a setting shaped by tradition and natural beauty. Menthol Branding Agency partnered with the hotel team to localize the global Swissôtel identity, crafting a communication strategy rooted in authenticity, delivering design with cultural relevance, and elevating the launch with meaningful PR. The result is a brand experience that feels both globally luxurious and unmistakably Transylvanian.

Keywords: swissotel, poianabrasov, transylvania, premium design, local heritage, global hospitality, cultural localization, alpine retreat, hotel branding, brand storytelling